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Email Information
The use of Email (Electronic Mail) is growing as fast, if not faster than use of the Internet. But it isn't a cure for communication problems, it is simply another means of communicating with other individuals. Just as using the telephone, or sending a regular post office letter, Email has its good points and its less than good points. Keep in mind, it can be used as a tool to help you in many parts of your business life or it can send you screaming in the other direction. What is an Email address? If you look at it as no more than like your address at your business or residence, it will be much easier to understand. There are three basic parts to an Email address. First, you need a name (the name can designate an individual, company or group). If your name is "Jim Smith", this is how people know you. It is the same with Email, your name could be jsmith, jimsmith, iamhere, or just about anything that you want to make it (good taste and length might be just two things to think about when coming up with a name). In other words your Email 'name' is really like an ID for you. One major restriction is that the Email name, can't be used by someone else on the same 'server' (this is another name for where your information is placed on the Internet). Note that some providers assign an 'ID or Name' for you. Second, a "@" sign is placed to break the 'name' part of the address from the 'Internet Address' as to where your mail is to be delivered. Last, is the 'Internet Address' or 'server' or 'host' or probable any number of other names. This is nothing more than your street, city, state and zip address on your home address. Put them together and you have something like "somebody@mail.theworld.com". A point to remember, if you have someone's Email address, you can send them Email. It doesn't make any difference if they are down the street, around the world, with the same company that you get your Internet service from or not. Because Email is easier to get ready and send out to someone, it has taken on a 'very informal' format as compared to sending a letter via the post office. There are as many opinions on what the 'format' of a 'business' Email should look like, as there are people that you ask. Use some common sense and remember whoever is reading this, is forming an image of you in their mind. If you are using this for business, then my best advice is to make it look like you know what business is about. In our example above, we tried to show some of the things we do to try to make our Email look business like and also to promote our business at the same time. We have put a 'To:' and 'a company name', to start the letter out. It is our way of showing from the beginning that we want to communicate some business information to the individual. If this was a 'first contact' type letter, we might have a paragraph about our company or even our self in it. Also in there would be a way to get more information if they wanted it. To end our letter, we used the standard business close, and ways the individual can contact you, including the Email address. The reason we put this on the bottom is that the individual now has the address at both the top and bottom of the Email. Finally, if your company has a home page on the Internet BE SURE TO INCLUDE IT. |
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